Shifting work patterns across the globe are impacting more than just the employee; they’re prompting a transformation in the travel industry as well. Hybrid work models that demand neutral destinations for in-person collaboration, plus a focus on employee well-being, have seen a rise in bleisure travel as corporates seek more blended business and leisure experiences.
Globally, the bleisure travel market is expanding rapidly, with projections estimating growth from $685 billion in 2024 to $1.7 trillion by 2032, according to Forbes. Locally, Thomson’s Travel notes that South Africa’s corporate travel sector is also gaining momentum, expected to reach approximately $3 billion by 2026. This reflects not only increased demand but a fundamental shift in how professionals approach travel.
“Bleisure is no longer simply about adding a day or two onto a business trip. We’re seeing a much broader shift in how people think about work and travel,” explains Fiona Broom, Group Marketing Executive at the Beekman Group, a leader in hospitality management and vacation ownership in Southern Africa.
“Business travellers are looking for places that allow them to be productive, but that also offer a more tranquil, holiday-like environment where they can unwind and recharge between meetings. At the same time, many leisure travellers still need to stay connected to work while they are away with their families. Then there is the growing remote and online workforce, who are realising the value of…
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