Cape Marketing Agency delivers measurable results for Atzaró through precision-targeted digital marketing campaigns across luxury hospitality and safari travel markets.
More than R6.2 million worth of revenue has been achieved through a total investment of R216,965 in Google Ads campaigns that have been undertaken as a part of the strategic digital marketing activities by Atzaró. These campaigns have been carried out for Atzaró Cape Town and Atzaró Okavango Camp, producing 161 leads and 49 sales.
The marketing efforts were focused towards achieving two primary goals: firstly to attract high-end travellers to Atzaró Cape Town, while secondly to position Atzaró Okavango Camp before the travelling audience that is interested in top-of-the-line safari holidaying in Africa. High-intent keyword targeting and geographic targeting and campaign optimisation techniques have been utilised by the agency in its quest for helping Atzaró to connect with its audiences.
The returns for the campaign for Atzaró Cape Town were remarkable, earning more than R5,412,916 in revenue through an investment of R61,958 in ad spend, thereby producing an ROI of more than 8,700%. The campaign was successful in generating 106 leads from which 16 were converted to sales, with an average cost per lead being R584.
The Atzaró Okavango Camp marketing campaign produced additional revenue worth R874,532 based on the R155,007 of spending on ads, delivering a remarkable 564% ROI for the campaign. Although the…
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